“Love Panettone”: our love letter to Christmas


A simple message, universal, true.
At Christmas, more than any word, there is one gesture that says it all:
to love, to share, to taste.
love panettone
It is not a slogan. It is a declaration.
It celebrates what we do and who we are:
artisans devoted to the most iconic sweet of Christmas.
A Christmas that smells of love
Every year at Christmas, our pastry shop fills with a scent that is not only butter and vanilla, but also memories, gestures and passion.
From this feeling comes “Love Panettone”, the new Christmas campaign by Pasticceria Lisita, an invitation to rediscover the true warmth of the holidays through their sweet symbol par excellence: the artisan panettone.
The taste of a tradition renewed
Behind every Lisita panettone there are more than 36 hours of natural leavening, a mother dough kept for generations, and raw ingredients of the very highest quality: fresh butter, eggs, Bourbon vanilla from Madagascar and carefully selected ingredients.
Every dough is the result of a balance between the pastry maker’s art and time, for a soft, fragrant and genuine result.

Love Panettone: a declaration of affection
With “Love Panettone”, we want to tell of the beauty of simple gestures: a shared slice, a table full of smiles, a scent that brings you home.
Every Lisita panettone thus becomes a love letter to Christmas, a way to treasure the past and keep creating the future, slice after slice.
